Sent by Nicole Evelina

Books, Websites and Social Media

Hello and welcome back to this three-part series on resources for self-published/hybrid authors. Last time, we talked about associations and groups working to give great books a “seal of approval.” This time, we’ll look at sources of information that will help you navigate this wacky and ever-changing world of self-publishing.


I advise that anyone thinking of self-publishing do a lot of reading on the subject because it is very different from anything else you’ll ever do. These are books I found to be essential resources:

There are literally thousands of others and I have at least 15 others on my shelf I haven’t read yet. These are a few I’ve heard good things about but can’t personally vouch for:

Websites/Blogs/Mailing lists

Of course, learning never ends in an industry as rapidly-changing as publishing. I recommend subscribing to as many blogs, newsletters and mailing lists as you can. They are free and it’s easy to unsubscribe if you find you don’t like/need one. You’ll be able to tell pretty quickly which ones work for you, and which don’t. These are my top 5:

  1. Author Marketing Experts – Penny Sansevieri’s business site. The blog is great information on book marketing.
  2. Joanna Penn– Her blog is well-known to be a top resource for all things indie publishing.
  3. Indies Unlimited – A blog for indies.
  4. Fiction University – Fiction University has a weekly column called The Indie Author series on Thursdays.
  5. Marketing for Romance Writers (MFRW) – This is a Yahoo Group for all romance writers, regardless of whether you’re traditional, self, or indie published. No self-promotion is allowed. It’s a great place to find bloggers who have open guest spots.

Social Media

You may have heard that social media doesn’t sell books. To an extent, I think that’s true. You certainly don’t want to be on it all the time only posting “buy my book, buy my book” because you will drive your followers away faster than you can say “sale.” But, social media is a great way to build name recognition, interact with fans, and share news.

    • Twitter – I recommend checking out Indie Author News and World Lit Café, both of which are great for promotion. You’ll have to contact them through their web sites to see exactly what they offer and how much it costs. I have used both for promotion and have found them to be worth investing in.
    • Facebook groups – There are a lot of promo-only Facebook groups and I’ve learned that those don’t actually translate into sales. I recommend Self Publishing Cahoots, ALLI, and Alliance of Self Published Authors for what you can learn from other members and as a place to ask questions. If you write in a specific genre, it would be a good idea to search groups that appeal to those readers.
    • Goodreads – Their smaller ads for those of us on a budget allow you to set the amount you want to spend and they send you daily reports on the number people who viewed your ad and/or added your book to their lists. This is one of the few sites I find where advertising directly leads to sales. Plus, don’t forget that you can do giveaways. They only cost you the price of shipping, so if you do media mail, you’re looking at around $3.00/book domestically. Anyone who has added your book to their shelf (which is an advantage of advertising with them) is automatically notified when you have a giveaway.
    • Pinterest – This is the other site where it pays to advertise. On Pinterest, this is called “promoting a pin.” All you have to do is pin your book from Amazon (or another retailer) to one of your Pinterest boards and then click that you want to promote that pin. Pinterest walks you through setting your price, targeting your audience and setting the type and duration of your campaign. Plus, they send you detailed daily reports of who saw your pin, interacted with it, re-pinned it and clicked on your link. You’d be surprised how many readers (especially women ages 30-45) you can reach with a single promoted pin.
  • Instagram – I haven’t found a way to advertise on Instagram yet that I can measure, but it’s a fun place to share your book covers, quotes from your books, and fun things from daily life. Be on the lookout for monthly challenges that suggest different themes for your pictures each day and be sure to use the hashtag that goes along with it, plus any others that fit what your picture is. Instagram is a great community-building tool.

In the next installment of this series, we’ll conclude by talking about how to get reviews and contests you may wish to enter. If you have any questions, feel free to contact me at

Nicole Evelina is a multi-award-winning historical fiction and romantic comedy writer. Her most recent novel, Madame Presidentess, a historical novel about Victoria Woodhull, America’s first female Presidential candidate, was the first place winner in the Women’s US History category of the 2015 Chaucer Awards for Historical Fiction.

Her debut novel, Daughter of Destiny, the first book of an Arthurian legend trilogy that tells Guinevere’s life story from her point of view, was named Book of the Year by Chanticleer Reviews, took the Grand Prize in the 2015 Chatelaine Awards for Women’s Fiction/Romance, won a Gold Medal in the fantasy category in the Next Generation Indie Book Awards and was short-listed for the Chaucer Award for Historical Fiction. Been Searching for You, her contemporary romantic comedy, won the 2015 Romance Writers of America (RWA) Great Expectations and Golden Rose contests.

Nicole’s writing has appeared in The Huffington Post, The Philadelphia Inquirer, The Independent Journal, Curve Magazine and numerous historical publications. As an armchair historian, Nicole researches her books extensively, consulting with biographers, historical societies and traveling to locations when possible. Nicole is a member of and book reviewer for The Historical Novel Society as well as a member of the Historical Writers of America, Women’s Fiction Writers Association, Romance Writers of America, the St. Louis Writer’s Guild, Women Writing the West, Alliance of Independent Authors, the Independent Book Publishers Association and the Midwest Publisher’s Association.

Find Nicole and her writing in these places: — — Goodreads — Facebook — Twitter

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